地区质量声誉与企业出口表现
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| Title | Regional reputation for quality and firms’ export performance
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| 作者 | 叶迪 朱林可 |
| Author | Ye Di and Zhu Linke |
| 作者单位 | 上海财经大学 |
| Organization | Shanghai University of Finance and Economics |
| 作者Email | google3584521@163.com；zhu.linke@mail.shufe.edu.cn. |
| 中文关键词 | 信息不对称 质量 地区声誉 出口 |
| Key Words | Information Asymmetry; quality; regional quality reputation; export |
| 内容提要 | 本文研究在产品质量信息不对称的背景下，“地区质量声誉”对企业出口表现的影响。我们以本地区企业出口的同类产品平均质量为该产品“地区质量声誉”的代理变量，发现以地区为主体的出口产品质量声誉会对企业出口绩效产生显著为正的影响，而且当企业出口的产品质量差异化程度越高时，这种影响越大。进一步研究发现，“地区质量声誉”对非外资企业、通过贸易中介出口的企业、出口目的国距离更远的企业以及自身产品质量较低的企业影响更大。这些证据与“地区质量声誉”有助于企业克服质量信息不对称，实现更优秀出口表现的假说相一致。本文的研究表明，在推动中国出口产品质量升级的过程中，地方政府需要关注作为地区公共物品的“地区质量声誉”的培育。相应地，中央政府也需要关注“国家质量声誉”的培育，提升“中国制造”的国际声誉，以避免中国出口陷入“低质量陷阱”。 |
| Abstract | This paper investigate the impact of regional reputation for quality on the performance of firm exports when there is asymmetric information about product quality. We use average export quality of neighboring firms in the same region as the proxy for regional quality reputation. We find that higher regional quality reputation leads to higher exports of firms in that region. We further find that this effect is more pronounced for products whose quality is more heterogeneous. Also, we find that regional reputation has a greater impact on domestic firms, trade intermediaries, firms that export to more distant countries and firms whose product quality is lower. These evidences are consistent with the hypothesis that regional quality reputation is helpful for firms to overcome the quality information asymmetry to reach a higher level of export performance. The results of this study indicate that with the upgrading of export product quality, local governments of China need to pay more attention to the cultivation of "regional quality reputation" which is a regional public good. Similarly, the central government of China also needs to help to cultivate "national quality reputation" to improve the reputation of "Made in China", and to avoid falling into the "low-quality trap". |
| 文章编号 | WP1183 |
| 登载时间 | 2017-04-25 |
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